FreshDirect Launches First Grocery Delivery Experience™ Application for …

FreshDirect Gives Dynamics ePlateTM Users Quality Fresh Food Delivered To Their Door As They Make Their Everyday Purchases

LONG ISLAND CITY, N.Y. — FreshDirect makes history again today with the national launch of the first grocer payments application for the battery-powered Dynamics ePlate™ credit card device. The innovated offering lets consumers earn credits towards their groceries with every purchase.

When the FreshDirect experience™ application is selected on their ePlate device, a consumer will earn additional savings at FreshDirect, as they use their Dynamics ePlate™ credit card device for their everyday purchases.

Consumers can sign up for a battery-powered Dynamics ePlate™ credit card device at www.dynamicsinc.com/freshdirect

“We’re thrilled to be teaming up with Dynamics Inc. to provide this one-of-a-kind experience™ application,” said Jason Ackerman, CEO of FreshDirect. “Now consumers can gain credits towards quality fresh foods just by making their daily purchases.”

“The FreshDirect experience gives consumers both quality and convenience,” said Jeff Mullen, CEO of Dynamics. “If a user does not have time to visit a grocer, that user can immediately begin to earn credits towards quality foods at FreshDirect by using the experience™ application.”

The ePlate™ credit card device is subject to a credit approval.

How It Works

ePlate™ is connected to an ecosystem of experience providers that each delivers an individualized brand experience, through an experience™ application, to the consumer. Prior to a purchase, consumers select multiple experience™ applications on their smart phone, tablet, or computer to port to their ePlate™ device. At the time of purchase, the consumer can use different buttons on their ePlate™ device to select different experience™ applications. To learn more about the ePlate™ device, watch the video at www.dynamicsinc.com.

About Dynamics Inc.

Dynamics Inc., founded in 2007 by Jeff Mullen, designs and manufactures intelligent battery-powered payment devices and advanced payment platforms. The company won the $1M People’s Choice Award at DEMO Fall 2010, four Finovate Best of Show awards, and Best in Show for Personal Electronics at the 2011 International CES show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. For more information, visit www.dynamicsinc.com.

About FreshDirect, LLC.

FreshDirect is a leading online grocer in the U.S., delivering premium quality fresh-from-the-farm foods and brand-name groceries to customers in the greater New York, New Jersey, Connecticut metro area and Philadelphia, Pennsylvania. With an over 2,000-member workforce that is still growing, FreshDirect places an emphasis on nutritious, delicious meals and convenient services that allow customers more time to live healthy lives. FreshDirect aspires to be a valued corporate partner in all communities in which it serves.

For more information, visit www.freshdirect.com. Follow FreshDirect on Twitter: @freshdirect and on Facebook: facebook.com/FreshDirect